Writing effective fundraising letters and emails
This is the home of Firstgiving’s April 22 webinar, Writing effective fundraising letters and emails. You can view the recording and slides below, or download the slides as PDF. We’ve also included links to some resources mentioned in the webinar, and we will post the session Q&A here too in the coming days.
View the slides on Slideshare or download the slides in PDF here
Resources:
- The Direct Marketing Association
- Successful Fundraising Letters
- The Pyramid Principle (out of print)
- Tested Advertising Methods
- Firstgiving webinar on building your email list
Look for the video recording and Q&A coming soon. See all the Firstgiving fundraising webinars here.

