Our friends at Teen Futures know how to mobilize grassroots support from their community. They’ve teamed up with the Pasadena Marathon to give their supporters the opportunity to run for a reason.

What’s more, the folks at Teen Futures created this simple YouTube video to help their runners, walkers, and bikers start raising money online right away:

For event participants who need a little extra coaching, this video walks them through the process in just six minutes.

Not part of a marathon charity team program? Start small and think big. Contact a race director for a local road race (of any distance) and ask if he or she will donate a handful of bib numbers to your nonprofit. Set a fundraising goal for each number, and publicize it in your supporter community.

So, to recap: Find an existing event, small or large, happening in your local community. Give new or existing supporters the opportunity to make an impact where they live by participating in the event and raising money online.

Happy fundraising!