Today we bring you another installment in our weekly series of fundraising Best Practices in Action. Each week, we’ll highlight an organization that has done an incredible job of promoting its online fundraising efforts with FirstGiving and show you how to do the same. This week’s Best Practice is. . .
Encourage repeat fundraisers to set their sights higher this year.
Not even sub-zero temperatures can stop our friends at Special Olympics Vermont from raising money online for a great cause. Penguin plungers all over the state are gearing up for a chilly winter by setting up fundraising pages as they prepare to jump into Vermont’s icy winter waters!
As you might expect, penguin and polar plunge events are not for the faint of heart. And the sheer (dare we say) insanity of such an endeavor not only inspires giving, it has also created a strong community of Special Olympics supporters. Many plungers return to take part in the event year after year. Kim Bookless, who works at Special Olympics Vermont, saw an opportunity to encourage returning supporters to increase their fundraising goals this year. She knows that one of the best ways to do this is to lead by example, so she increased her goal from last year on her own fundraising page:
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So, to recap: Event participants who return year after year may be looking for more ways to contribute to your nonprofit’s work. Challenge them to increase their fundraising goals.
Happy fundraising!
