Today we bring you another installment in our weekly series of nonprofit fundraising Best Practices in Action. Each week, we’ll highlight an organization that has done an incredible job of promoting its online fundraising efforts with FirstGiving and show you how to do the same. This week’s Best Practice is. . .
Tell your supporters about fundraising opportunities on your website.
Our friends at the Acumen Fund are rallying their supporters together for a year-end campaign to raise $10,000 by December 31. Together, 10 of their supporters have already raised over $4,000! How did they get off to such a great start without even having an official event? Since they knew their community site would be the first stop for supporters looking to get involved with their cause, that’s where they posted all the essentials about fundraising (click the image to see the whole page):
The Acumen Fund has highlighted several key tips to encourage their supporters to get involved in the fundraising campaign, including:
* Fundraising ideas
* Instructions on where to go to set up a fundraising page
* An explanation of why it’s important to personalize the fundraising page
* A sample time frame for best results
* Ideas for supporters on how best to communicate with their networks of family and friends
So, to recap: You know your community and where they go for information about your organization. Post information about fundraising there! Don’t have access to your nonprofit’s website design? You can also post this kind of information on your nonprofit’s blog or Facebook Page–try the “Info” or “Discussions” tab.
Happy fundraising!
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***Share your own nonprofit fundraising Best Practice in Action success stories with us. Send an email to: bestpractices@firstgiving.com
