Looking for a creative nonprofit fundraising event idea?  Our friends at Nutfit have partnered with local nonprofit Action for Boston Community Development for an adventure race this month.  It’s one of the most creative ideas we’ve seen, and it’s for a great cause.  We caught up with James Moore of Nutfit to learn more about the event:

Why an adventure race?
The reason for the name “adventure race” is because it is an adventure!  The definition of an “adventure” is an activity that comprises risky, uncertain or dangerous experiences.  In this case, each team must face either mental and/or physical challenges to solve each clue received via text.  Once all clues are solved, each team will race to the finish line to receive their respective prizes.

Why did you decide to do a benefit race?
Nutfit understands the importance of good nutrition for living a healthy life both mentally and physically.  We also understand there are many factors that can attribute to not leading a healthy life, such as lack of nutrition education.  Lack of education can also be caused from different factors, such as not having money to support a healthy lifestyle because of other necessities that need taken care of first, or simply not knowing where to go.  The decision to do a benefit race is because we want to let people know Nutfit are here to help.  We are here to educate anyone and everyone, regardless of their current situation, the importance of good nutrition.

How do the proceeds support the work of ABCD?
ABCD has a longstanding mission of promoting self-help for low-income people in Boston. The HEART (Helping At-Risk Tenants) Initiative is an “upstream diversion” program focused on preserving families and preventing homelessness.  With more families not having to worry about housing bills not being paid, they can now focus more on their health.  Stressing over whether they can manage to pay next months heating or mortgage bills can have a direct effect on their health.  With ABCD eliminating that problem, Nutfit will be able to provide seminars and programs, which will educate these families on the importance of maintaining a healthy diet.

To raise money online for Action for Boston Community Development, click here.