Firstgiving’s Account Management Team has been on the road for the past few months, talking with nonprofits like you about how to raise more money online and listening to your feedback.  One thing you’vetold us is how helpful it is to receive an automatic email when someone creates a new fundraising page for your nonprofit.

But have you ever asked yourself, “What should I do next?”

Not to fear. . .this week we bring you #6 in our countdown of top 10 ways to use your page creation auto emails.

• Number 10- Thank each fundraiser personally for creating a page
• Number 9- Lead by example, create a page of your own to show off to fundraisers as an example
• Number 8- Get inactive pages ACTIVE
• Number 7-  Don’t count only on support from individuals, ask businesses too
• Number 6- Make sure fundraisers know your goal and how possible it is to reach it

It is always important to let fundraisers in on what your goal is.  This way they havesomething to strive and reach for and also something to congratulate themselves on when they surpass it.  In saying that, this big number can be kinda scary to a lot of fundraisers.  They see all those zeros and think THEY have to conquer all that on their own.   We find that it is a little easy on fundraisers eyes to remind them of this goal a few weeks into fundraising.  This allows them to see how far they have already come to reaching the goal.  Also it is helpful to break it down between each fundraiser.   For example, if you have 100 fundraisers and your goal is $75,000, then each fundraisers only has to raise $750 each.  And if you break that number down even more that is only 15 donations of $50.  The number doesn’t seem so scary and grand (pun intended.)  Don’t be scared that fundraising will tail off after you reach your goal; the majority of the fundraisers work will already be in place, they are already trying to reach the goal and the donations are going to come in no matter how much you have raised.

So to recap… Let fundraisers know your goal, and also break it down so they see it as an achievable number to reach.

Happy Fundrasing!