Today we bring you another nonprofit fundraising Best Practice in Action from our weekly series. Each week we highlight an organization that has done an incredible job of promoting its online fundraising efforts with Firstgiving and show you how to do the same. This week’s Best Practice is. . .

Send a friendly reminder about your fundraising through Facebook.

Is your nonprofit organization on Facebook? Our friends at the Photographic Resource Center (PRC) regularly post information about upcoming events, exhibitions, and membership to their Facebook group, so it was only natural that they’d post about their fundraising, too. With just a few days left in their matching gift campaign, they sent out this message to all their Facebook group members:

With a four-person staff and a lot of things to do, the PRC used Facebook to quickly and easily connect their online community to their fundraising efforts.

So, to recap:

Use Facebook for what Facebook is good for. Facebook updates are quick and allow you to connect to many of your supporters at once. Keep your fans and groupies posted on what’s going on with your fundraising efforts.

Happy fundraising and best wishes for success!

Find Firstgiving on Facebook and become a fan.

***Share your own success stories of fundraising Best Practices in Action! Send us an email: bestpractices@firstgiving.com.