Even if you have a successful fundraising event with lots of participants, we’re willing to bet that you’ve got even more supporters out there living their lives with gusto—having birthdays, running marathons, hosting parties, and more.

How could your organization increase its impact if they turned these activities into fundraising events for your nonprofit? With a little effort on your part, you can encourage your supporters to become fundraisers by participating in a grassroots fundraising campaign.

On June 22, Firstgiving held a discussion on grassroots strategizing and how to get the creative juices flowing.

Watch the video or slides to learn more.