Today we bring you another nonprofit fundraising Best Practice in Action from our weekly series.  Each week we highlight an organization that has done an incredible job of promoting its online fundraising efforts with Firstgiving and show you how to do the same.  This week’s Best Practice is. . .

Equip your fundraisers to make the most of their personal fundraising pages.

Our friends at Rutgers University’s Dance Marathon raise money online every year for the Embrace Kids Foundation. Their fundraisers are primarily college students, who don’t have a lot of money to donate themselves, but who are actively invested in the cause.

And where do college students spend a lot of time? Online.

To make sure all the Dance Marathoners knew how to make the most of their fundraising pages, Mike, one of the event organizers, created this quick how-to video and uploaded it to YouTube:

Dance Marathoners who needed an extra bit of inspiration or help could watch this video and learn how to use their Firstgiving fundraising pages as a tool to meet their online fundraising goals.  Result? 471 college students raised almost $90,000 online for the Embrace Kids Foundation.

So, to recap:

Identify where your fundraisers live online, and use the most appropriate medium to reach them. You know your community best–communicate information about your event using email, Facebook, Twitter, or all of the above.

Happy fundraising and best wishes for success!

Share your own success stories of fundraising Best Practices in Action! Send us an email at bestpractices@firstgiving.com.