Second in a mini-series of year-end best practices from NPOs we know.

Orphan Support Africa sent out a year-end thank you newsletter to its supporters this month.  Not only did they say thank you, but they also highlighted the impact that donors had on their work and programs.  Excerpt below:

In 2008, Orphan Support Africa has achieved great success in bringing positive change and opportunities for the most vulnerable children in Malawi and Tanzania.  This is your success as well! Your support of our initiatives encouraged and enabled children to stay in school through provision of school fees, uniforms and books, and receive proper medical care and nutrition.  Your continued interest in our work has encouraged and allowed community-based organizations to achieve tremendous success in food security, HIV/AIDS prevention and care, sustainable development, and income-generating initiatives.

In these few sentences, Orphan Support Africa

• connects donors to the cause they care about
• gives a concrete explanation of how donor dollars are used to provide for tangible needs
• taps into two of the main reasons why people give.

Kudos!