We like Miss Malaprop.  I can be found during the entire day checking for updates.  My favorite item (I think) of all time that she has posted is the Stegga coin necklace (well she didn’t post about it but she alluded to it).  Alison and Thos got to meet her at the Maker Faire and were just really excited that they got to put a face to a page!

As this point you might be wondering why we have placed this post in "The Academy" and not one of our other brilliant categories; well, don’t despair, I will get to the point.  The point is Miss Malaprop makes a fundraising page every 1-2 months, debuting in January.  That’s pretty excellent.  She usually has some incentive for her readers.  For example, last month she was raffling off a really cool collection of items.  This month, she updated her site to mention that donors of $25 or more get a prize! Yay! Prizes.  I mean  – honestly – who doesn’t love a prize!  Also, she is promoting her fundraising campaign at her store on Etsy.com and a lot of the other sites that she is associated with. 

So now. . . getting to the moral of this story.  What is Miss Malaprop doing correctly?
Well here we go in list form nonetheless:

• She’s offering an incentive.
• She keeps mentioning her campaign on her blog. 
• She runs a regular fundraiser!
• She changes her charities.
• She isn’t asking for a ton of money, she just wants her readers to be involved!
• Kudos for using the widget!
• Extra bonus points for mentioning her fundraiser on MySpace!

The really big thing is that she is always doing a fundraiser and so it’s a consistent way for her online community to connect with her and really show their support for something she likes! She mentions her fundraiser on all her social networking pages and she encourages her supporter with a prize.  So if you are looking for a way to revamp your fundraising campaign try some of her ideas out!